For Berlin Gallery Weekend, I created two exclusive illustrations for MCM that captured the spirit of the capital and were featured as limited-edition, live-personalized designs on canvas bags. Inspired by famous Berlin landmarks such as the TV Tower and the Brandenburg Gate, I created two urban designs that blend art, fashion, and the city’s history. During the event, the bags were individually hand-customized right in the MCM store on Kurfürstendamm.
Live painting on MCM canvas bags
Each bag was created through a two-step process. First, I used a brush and fabric paint to apply the colored areas, before refining the designs with delicate sketches of Berlin. In this way, each canvas bag became a one-of-a-kind, handmade piece. Upon request, I also added personalized name lettering to the illustrations, giving each bag a truly personal touch.
Custom Product Personalization for Luxury Brands
Products created through live illustration forge a special connection between the brand and the customer. Instead of traditional personalization, MCM developed an artistic interpretation of Berlin that combined craftsmanship with an exclusive shopping experience. The project demonstrates how live illustration and product customization can be effectively integrated into retail events and brand activations. Hand-painted accessories attract attention, encourage interaction in-store, and create unique keepsakes that allow customers to experience a brand’s distinctive character over the long term.