On the occasion of the international launch event for the BMW 3.0 CSL, I accompanied the BMW team to Milan to create portraits of invited guests as a live illustrator during a two-day event trip. At various, carefully selected venues, I created custom illustrations that highlighted the exclusive nature of the vehicle launch and provided guests with a personal memento of the event to take home.
Live illustration for international brand and automotive events
The event took us through extraordinary locations—from a rustic country estate to the legendary racetrack in Monza to a two-Michelin-star restaurant in the heart of Milan. Throughout the trip, I created spontaneous portraits of the guests using ink and watercolor and complemented them with atmospheric sketches of the surrounding surroundings. The result was a series of illustrations that documented not only the people but also the unique atmosphere and setting of the event.
Custom event illustrations as an exclusive keepsake
All portraits were created on high-quality DIN A5 watercolor paper and then presented in an elegant folder with a colorless logo embossing. The combination of personalized live illustration and documentary-style travel sketches added a special artistic dimension to the event. The project demonstrates how hand-drawn illustrations can enhance international product launches and exclusive brand events, actively engage guests, and create unique mementos that authentically capture the moment.