TOD’S Paris – Live illustration

I had the opportunity to do live illustration for TOD’S over several days in Paris – first at an exclusive pop-up space in Le Bon Marché and then at the elegant store on Rue de Grenelle.

Individual customer profiles

Individual portraits of customers were created on site – drawn live and finished with watercolours and subtle touches of coloured pencil. The illustrations combined a sense of lightness with elegance, reflecting the brand’s timeless style in a personal way.

An exclusive souvenir

Each drawing was presented in a high-quality envelope in TOD’S’ signature orange – as an exclusive keepsake and as part of a special shopping experience at two iconic Parisian locations.