As part of an exclusive event for TOD’S in Madrid, I was invited to be part of the customer experience as a live illustrator. Amidst the store’s elegant atmosphere, I created bespoke illustrations for guests and VIPs – drawing inspiration from the brand’s aesthetic, its iconic designs and the style of the visitors themselves.
Personalised illustrations drawn live
The live illustrations were created with quick, fluid strokes in around 10 to 15 minutes per person, offering guests a personalised memento of their visit – artistic, modern and created right before their eyes. This form of artistic interaction is uniquely effective at forging an emotional connection with the brand and makes the shopping experience something special.
An event with a traditional, artisanal feel
Der Einsatz von Live-Illustration bei High-End-Events wie jenem von TOD’S verbindet Kunst, Mode und Handwerk auf besondere Weise – und bietet mir als Illustratorin die Möglichkeit, direkt mit dem Publikum in Dialog zu treten und meine Kreativität live wirken zu lassen.