To mark the grand opening of the Tiffany & Co. store at Berlin’s KaDeWe, an exclusive illustration was created for a postcard that accompanied the opening event and artistically captured the brand’s iconic character. The illustration was developed specifically for this occasion and combines the elegant aesthetic of Tiffany & Co. with a modern, hand-drawn visual style.
Custom illustration for an exclusive store opening
The illustrated postcard was designed as an elegant promotional piece for the store opening and, in keeping with the event, features a woman in front of the famous luxury department store. As a nod to the event’s exclusive nature, I added Tiffany & Co.’s iconic Bird of Paradise to the roof of the KaDeWe. The result is a custom illustration created with meticulous attention to detail that captures the world of the Tiffany & Co. brand and stylishly showcases the new location at KaDeWe Berlin. The combination of fashion illustration, architecture, and distinctive design elements makes the postcard an exclusive keepsake for customers.
Artistic brand communication with hand-drawn illustrations
Custom-illustrated print materials add a personal and high-end touch to store openings and exclusive brand events. The postcard developed for Tiffany & Co. demonstrates how hand-drawn illustrations convey a luxury brand’s identity and create a special brand experience. By combining illustration, design, and high-quality print materials, a unique communication tool was created that elegantly highlighted the opening of the new store at Berlin’s KaDeWe.