In the run-up to Christmas, I had the opportunity to join Tiffany & Co. at their boutique in Berlin’s KaDeWe for a special event, where I designed personalized Christmas cards for customers. Amid the store’s festive atmosphere, a creative space was created where illustration, hand lettering, and personal Christmas greetings came together in an elegant way.
Illustrated Christmas cards with a timeless aesthetic
Over the course of several days, I developed a series of delicate, winter-themed motifs and accompanying lettering that draw on the brand’s classic, timeless aesthetic and translate it into a minimalist, elegant visual language. The design was deliberately kept predominantly in black, white, and gold, complemented by subtle color accents that lend the motifs a touch of festivity.
Small works of art as handmade keepsakes
This resulted in numerous small, unique works of art that captured the Christmas spirit in a personal way and were presented to customers as special, handmade keepsakes. The campaign combined illustration, branding, and emotion to create a subtle yet highly impactful moment in the pre-Christmas shopping experience.