During the Advent season, I had the opportunity to collaborate with Tiffany & Co. on an exclusive customer engagement event featuring hand-illustrated Christmas cards. At a festively decorated event, customers had the chance to have personalized greeting cards designed according to their individual preferences. The combination of illustration and calligraphy gave each card a personal touch and made it a special gift for family, friends, or partners.
Live calligraphy and illustration for exclusive client events
Christmas motifs such as mistletoe, Christmas trees, and Advent wreaths were created on-site, complemented by handwritten messages in modern calligraphy. Each card was designed live using ink and watercolor on high-quality white handmade paper. This allowed guests to witness the entire creative process and turn their Christmas greetings into unique works of art.
Personalized greeting cards for luxury brands
Once completed, the cards were presented in elegant envelopes made of silky handmade paper and could be given as gifts or mailed directly as high-quality Christmas greetings. The project demonstrates how hand-drawn illustrations and live calligraphy transform classic stationery into an exclusive brand experience. Custom-designed greeting cards create a personal connection between the brand and the customer and lend seasonal events a special sense of value. Especially during the pre-Christmas season, this approach results in one-of-a-kind, handcrafted pieces that elegantly combine attention, appreciation, and the artisanal tradition of Tiffany & Co.