For the beauty brand pur lu, founded by TV host Frauke Ludowig, I created an exclusive illustration that showcases the skincare line’s hero products in a stylish composition. After many years in front of the camera and her in-depth exploration of beauty and skincare, Frauke Ludowig founded pur lu, her own skincare brand, which focuses on high-quality ingredients, modern formulations, and a simple skincare routine. Die Illustration wurde als hochwertige Postkarte umgesetzt und an ausgewählte Kundinnen und Kunden versendet.
Beauty illustrations for brands and product communication
The design showcases the collection’s key products through an elegant, hand-drawn visual style. Instead of traditional product photography, an illustration was created that highlights the brand’s premium character and showcases the hero products in an emotional way. The combination of illustration and print media gives the brand’s communication a personal touch and makes the postcard a special part of the customer experience.
Illustrations for beauty and lifestyle brands.
Hand-drawn illustrations open up new possibilities for beauty brands to present their products in creative and authentic ways. Whether for customer mailings, packaging, campaigns, or editorials—custom illustrations grab attention and convey brand values in a distinctive way. The project for pur lu demonstrates how illustration captures the aesthetic of a modern skincare brand and combines high-quality product communication with artistic flair.