During the 2021 holiday season, I had the opportunity to participate in an exclusive live illustration event for Prada at their stores in Berlin and Frankfurt. Customers received custom-designed Prada gift boxes that were personalized on the spot with hand-drawn Christmas motifs. The live illustration gave each package a personal and luxurious touch, making every gift truly one-of-a-kind.
Hand-drawn Christmas motifs in Prada’s signature colors
For each gift box, Christmas-themed illustrations were created using waterproof markers, specifically in Prada’s signature Christmas colors. Each design was drawn by hand and customized for the respective gift box.
Personalization as an exclusive brand experience
The live personalization of the gift boxes combined handcrafted illustration with high-quality retail design, offering customers special added value. Thanks to the individualized design, each Prada package became a one-of-a-kind keepsake. The campaign demonstrated how live illustration and personalization in luxury retail can emotionally enhance the shopping experience and leave a lasting impression.