As part of a highly exclusive customer engagement campaign for Louis Vuitton, a limited-edition poster series was created, consisting of two distinct, custom-designed pieces. The goal of the project was to connect the brand’s world with an artistic interpretation of Paris and to create unique, collectible pieces for select customers.
Ink drawings blend with acrylics and markers
The works were based on delicate ink drawings of famous Parisian landmarks, which were then transformed through a further process involving spray paint, acrylics, and markers into expressive compositions that conveyed a vibrant, urban energy and added a modern, almost graphic dimension to the classical drawings.
Unique, one-of-a-kind pieces
Each poster was also personalized with the customer’s initials, making every piece a unique work of art. This customization gave the series a particularly exclusive character and strengthened the personal connection between the artwork and the viewer.
The series received its final creative touches right there in the Berlin boutique, where I completed the work within the context of the brand’s world. The result was a fusion of studio work and live intervention that brought the creative process into the physical world of the customers’ experience, transforming each poster into a unique object that bridges art, the city, and the luxury brand.