As part of a HUGO event in Leipzig, the brand invited me to their local store to do some live illustration. Throughout the evening, I created quick portraits of the guests – drawn on the spot, by hand, and personalised.
Personal style expressed in watercolour
The drawings were inspired by the visitors’ personal styles and incorporated visual elements from the HUGO brand. Each illustration was given to the visitors to take away with them, serving as a small, handmade memento of the event.
An event with a personal touch
The live illustration format provided a calm, personal element within the context of a bustling event – unobtrusive and close to the people.