As part of a HUGO event in Leipzig, the label invited me to their local store to illustrate live. Over the course of the evening, I created quick portraits of the guests – directly drawn, analog, individual.
The drawings were based on the personal style of the visitors and picked up on visual elements of the HUGO brand. Each illustration was handed out directly and served as a small, handmade memento of the event.
The live illustration format offered a quiet, personal component in the context of a lively event – unobtrusive and close to the people.