Anlässlich des Hahnenkamm-Rennens 2023 in Kitzbühel war ich für BOSS im Einsatz, um eine exklusive Kundenaktivierung im Rahmen des BOSS x Perfect Moment Pop-up-Stores zu begleiten. Das traditionsreiche Hahnenkamm-Rennen zählt zu den bedeutendsten Veranstaltungen des alpinen Skisports und zieht jedes Jahr internationale Spitzensportler, Prominenz und Gäste aus aller Welt nach Kitzbühel. Passend zu diesem besonderen Anlass präsentierte BOSS gemeinsam mit dem französischen Skilabel Perfect Moment eine exklusive Capsule Collection, die Sport, Performance und zeitgemäßes Design miteinander verbindet.
Live personalization for exclusive brand activations
For the event, I developed a series of winter-themed illustrations specifically tailored to the collection and the alpine atmosphere. Visitors could choose their favorite design and have it personalized on the spot on an accessory of their choice. Using illustrations and hand-drawn lettering, I transformed ski boot bags, thermoses, and mugs into unique, one-of-a-kind pieces that creatively reflected the character of the event.
Custom product design for sports and luxury brands
Each item was personalized on the spot and featured a handwritten signature. This gave every accessory a distinctive, personal touch, turning it into an exclusive memento of the Hahnenkamm weekend. The project demonstrates how live illustration and product personalization can enhance brand activations in the premium segment and offer guests a personalized experience that goes far beyond the traditional shopping experience.