In early December 2023, the H&M flagship store on Berlin’s Kurfürstendamm reopened with a new design following an extensive renovation. To mark the reopening, a select group of customers had the opportunity to have me create live illustrations of them. I created custom fashion portraits in postcard format right there on the spot, turning their visit to the event into a personal keepsake.
Live illustration for store openings and retail events
Each illustration was created right before the guests’ eyes—from the first sketch to the finished artwork. Seeing the drawings come to life in real time brought the creative process to life and gave the event a personal and authentic touch. As a result, the live illustration became a special part of the brand presentation and created emotional value that extended far beyond the actual store visit.
Custom fashion illustrations as an exclusive gift for customers
All illustrations were created on high-quality postcard-sized paper and presented along with an elegant taupe envelope. The hand-drawn portraits combined art, fashion, and personal interaction to create an exclusive keepsake. Whether it’s a store opening, brand activation, or VIP event—live illustrations create unique customer experiences and strengthen the emotional connection between the brand and visitors in an authentic and lasting way.