Guerlain – Live-Illustration KaDeWe

I was there as a live illustrator for the opening of the new Guerlain Beauty Counter at KaDeWe and the launch of the Haute-Parfumerie fragrance Pêche Mirage from the L’Art & La Matière collection.

For the event, I worked with pre-designed background motifs that were printed on high-quality paper and visually framed the image composition. The live drawings were created directly on these backgrounds – precise, light and enhanced with individual details. Each illustration was finished with a subtle, colorless logo embossing.

Each guest received a personalized work of art – a fine combination of fragrance, design and illustration, embedded in the stylish brand universe of Guerlain.