As part of an exclusive influencer event organised by ELLE Germany in collaboration with Wella Professionals, I had the opportunity to create a series of 34 individual portraits. In a stylish setting, invited influencers came together to experience the brand and exchange ideas.
Clean lines for an aesthetic design
For this project, a series of black-and-white illustrations was created, capturing the guests in a minimalist, stylised form. The focus was on clean lines, expression and personality – each drawing tailored individually to the person portrayed, yet forming part of a cohesive whole.
Illustration as a unique brand experience
The finished illustrations were presented during a festive dinner and proved to be a particular highlight of the evening. The moment when the guests received their own portraits was marked by surprise, joy and a personal connection to the illustration.
This project demonstrates how illustration can be seamlessly integrated into an exclusive brand experience – as a personalised gift, an emotional moment and an artistic element within a curated event.