During the run-up to Christmas, I had the opportunity to work as a live illustrator for Dior at their boutique on Berlin’s Kurfürstendamm. In the store’s festively decorated atmosphere, customers had the chance to have their portraits drawn during their visit—preferably wearing a Dior outfit and carrying the fashion house’s iconic handbags.
Live illustration as an exclusive brand experience
Hand-drawn fashion portraits were created on-site on high-quality DIN A5 watercolor paper. Using fine lines and subtle watercolor accents, I not only captured the guests’ personalities but also highlighted Dior’s characteristic elegance and timeless aesthetic. Each portrait was created live and became a unique memento of the visit to the boutique.
Fashion illustration as a luxurious keepsake
Once completed, the illustrations were presented in elegant Dior envelopes, making the presentation itself part of the exclusive brand experience. The combination of live, handcrafted illustration, personal interaction, and luxurious presentation lent the event a special sense of value and created a memorable moment for the guests. The custom-made fashion illustrations thus became unique keepsakes that reflect the elegance of the Dior brand and the exclusivity of the event in a special way.