Breuninger – Live-Illustration Mother’s Day

For Mother’s Day, I was on site at the new Breuninger store in Hamburg as an illustrator and designed greeting cards with floral watercolor motifs for customers.

The motifs were implemented freely and in a variety of ways – from classic flower arrangements to modern, abstract forms. Individual customer wishes were also incorporated directly into the design.

A project that offered space for creative work in direct exchange with customers – and integrated illustration as part of a special shopping experience.