In the run-up to Christmas, Armani Beauty presented an elaborately staged holiday campaign at the Douglas flagship store in Frankfurt. In a festive brand experience featuring stylish decorations, a Ferris wheel, and Christmas-themed details in the signature Armani design, customers were treated to a special shopping experience. As a live illustrator, I was part of the event and created custom portraits on-site as an exclusive gift for the guests.
Live illustration for beauty events and in store promotions
Each illustration was created in about ten minutes on high-quality DIN A5 watercolor paper. Using delicate watercolors and a minimalist visual style, I sketched the guests right on the spot, creating one-of-a-kind hand-drawn pieces that turned a visit to the Douglas flagship store into a lasting memory. The creative process itself became an experience and drew in numerous visitors.
Exclusive customer gifts for luxury and beauty brands
Once completed, the illustrations were presented in elegant portfolios featuring an embossed Armani logo, rounding out the luxurious brand experience. Custom live illustrations add a personal touch to beauty events, in-store activations, and brand campaigns, strengthening the emotional connection between the brand and the customer. The project for Armani Beauty at the Douglas flagship store in Frankfurt demonstrates how hand-drawn portraits enhance exclusive customer events and convey brand messages in an authentic and high-quality way.