TOD’S – Live-Illustration Paris

For TOD’S I was able to illustrate live in Paris over several days – first in an exclusive pop-up area in Le Bon Marché and then in the elegant store on Rue de Grenelle.

Individual portraits of the customers were created on site – drawn directly, refined with watercolor and fine colored pencil accents. The illustrations combined lightness with elegance and reflected the timeless style of the brand in a personal way.

Each drawing was presented in a high-quality envelope in TOD’S brand-typical orange – as an exclusive souvenir and as part of a special shopping experience in two iconic Parisian locations.