To mark Mother’s Day, I was on hand as an illustrator at the new Breuninger store in Hamburg, designing personalised greeting cards featuring floral watercolour motifs for customers. The store’s special atmosphere created a creative space where personal messages and artistic design could come together.
Watercolour flower arrangements
The illustrations were created in a free and varied style – ranging from classic, detailed floral arrangements to modern, abstract compositions. The clients’ individual requests were also incorporated directly into the design, ensuring that each card became a truly personal expression.
Through direct interaction on site, unique greeting cards were created that went far beyond a traditional gift. The project combined illustration with an emotional occasion and incorporated it as a special part of the shopping experience – personal, creative and immediately engaging.