TOD’S – Live-Illustration London

I travelled to London for the Chelsea Flower Show on behalf of the Italian luxury brand TOD’S to take live portraits of customers over four consecutive days.

Personalised portraits as a keepsake

The drawings were created on site at two TOD’S stores – the Knightsbridge store and the store on the prestigious Bond Street. Visitors received a bespoke portrait as a personal memento of their visit to the store – drawn live and by hand.

Live illustration by Anja Karboul during the Chelsea Flower Show

The campaign was part of an exclusive brand presentation at the Chelsea Flower Show and combined artistic illustration with high-quality craftsmanship and the luxurious ambience of TOD’S.
A project that has brought together fashion, customer loyalty and live art in a unique way.