TOD’S – Live-Illustration London

For the Italian luxury brand TOD’S, I traveled to London as part of the Chelsea Flower Show to take live portraits of customers over four consecutive days.

The drawings were created directly on site in two TOD’S stores – the store in Knightsbridge and the store in the renowned Bond Street. Visitors received an individual portrait as a personal memento of their store visit – drawn live and by hand.

The campaign was part of an exclusive brand presentation for the Chelsea Flower Show and combined artistic illustration with quality craftsmanship and the luxurious ambience of TOD’S.
A project that combined fashion, customer loyalty and live art in a special way.