As part of an exclusive event for Bugaboo, I was on site as an illustrator to create live drawings of families, mothers, fathers and their children.
During the event, I created individual, hand-drawn portraits that captured special moments between parents and their children – directly on location and live.
As a visual link to the product launch of the Bugaboo Butterfly 2, I integrated a symbolic monarch butterfly into each illustration. This was drawn by me in advance, printed on the drawing paper and was a recurring element in every drawing – a subtle homage to the Butterfly and the theme of lightness and movement.
A project that combines creative live illustration with brand communication and emotional storytelling.