As part of an exclusive event for Bugaboo, I was there as an illustrator to create live sketches of families, mums, dads and their children.
Illustrations of parents and their children
During the event, individual, hand-drawn portraits were created, capturing special moments between parents and their children – produced on the spot and in real time.
To create a visual link to the launch of the Bugaboo Butterfly 2, I incorporated a symbolic monarch butterfly into each illustration. I drew this myself beforehand, printed it onto the drawing paper, and used it as a recurring element in every illustration – a subtle tribute to the Butterfly and the theme of lightness and movement.
A project that combines creative live illustration with brand communication and emotional storytelling.