For Prada, I had the special opportunity to run an extraordinary personalisation campaign over two consecutive days at the KaDeWe store in Berlin. The focus was on specially produced board games, which were customised on the spot, transforming them into unique items.
A creative interplay of pigment inks
Special stamps were developed for this project, which were applied to the blank game boxes using red and black pigment inks. The interplay of form, rhythm and colour gave rise to distinctive compositions with a visual style all of their own. Each design took shape in the moment, lending the objects a special sense of value.
Customers had the opportunity to choose between Mikado and Tombola and have me customise them according to their personal preferences. This meant that every game became a unique, one-of-a-kind piece – a blend of design, craftsmanship and a personal touch. It was a special initiative that transformed the act of purchasing into a creative experience and, thanks to its exclusive nature, left a lasting impression.