{"id":3376,"date":"2025-01-21T22:24:37","date_gmt":"2025-01-21T21:24:37","guid":{"rendered":"https:\/\/anjakarboul.com\/projects\/packaging-illustration-schwarzkopf\/"},"modified":"2026-05-07T14:54:45","modified_gmt":"2026-05-07T12:54:45","slug":"packaging-illustration-schwarzkopf","status":"publish","type":"project","link":"https:\/\/anjakarboul.com\/en\/projects\/packaging-illustration-schwarzkopf\/","title":{"rendered":"Packaging illustration Schwarzkopf"},"content":{"rendered":"

Schwarzkopf commissioned me to develop a key visual for their winter campaign, which would define the entire packaging of the 2024\/2025 hair care range. The aim was to create a visual language that visually captures both the brand\u2019s aesthetic and the characteristics of hair \u2013 movement, texture and flow. <\/p>\n

Hair texture translated into brushstrokes<\/h2>\n

The design concept was based on combining the lightness and dynamism of loose brushstrokes with the organic structure of flowing hair. Through a creative process involving various approaches, this evolved into a motif that harmoniously unites these two elements and creates a clear, recognisable visual language. <\/p>\n

Illustration as the basis for the artwork<\/h2>\n

Das finale Artwork findet sich heute auf Boxen und Banderolen der gesamten Serie wieder und wird so zu einem zentralen Bestandteil der Kampagne. In Anlehnung an die begleitenden Kosmetiktaschen in einem satten Burgundy wurde auch die Illustration in einer entsprechenden Farbwelt umgesetzt. So entstand ein stimmiges Gesamtbild, das Illustration und Produktdesign auf elegante Weise miteinander verbindet. <\/p>\n","protected":false},"featured_media":3275,"template":"","meta":{"_acf_changed":false},"categories":[16],"class_list":["post-3376","project","type-project","status-publish","has-post-thumbnail","hentry","category-commissions-en"],"acf":[],"yoast_head":"\nPackaging illustration Schwarzkopf – Anja Karboul<\/title>\n<meta name=\"description\" content=\"Illustration of a flowing visual that was used for the packaging of Schwarzkopf's Winter 2024 campaign.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/anjakarboul.com\/en\/projects\/packaging-illustration-schwarzkopf\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Packaging illustration Schwarzkopf – Anja 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