{"id":2641,"date":"2022-12-04T09:18:16","date_gmt":"2022-12-04T08:18:16","guid":{"rendered":"https:\/\/anjakarboul.com\/projects\/jo-malone-london-calligraphy\/"},"modified":"2026-07-17T12:10:07","modified_gmt":"2026-07-17T10:10:07","slug":"jo-malone-london-calligraphy","status":"publish","type":"project","link":"https:\/\/anjakarboul.com\/en\/projects\/jo-malone-london-calligraphy\/","title":{"rendered":"Jo Malone London &#8211; Calligraphy"},"content":{"rendered":"<p>During the Christmas season, I had the opportunity to assist <strong>Jo Malone London<\/strong> with an exclusive gift promotion. Customers had the chance to have their selected gifts personalized on the spot with a handwritten dedication. With modern <strong>lettering<\/strong> and personal messages, the British fragrance brand\u2019s iconic gift boxes were transformed into one-of-a-kind presents for the holidays.  <\/p>\n<h2>Live calligraphy for luxury brands and exclusive gift services<\/h2>\n<p>Each gift box was hand-labeled with waterproof markers and featured a personalized inscription\u2014ranging from names to Christmas greetings to short messages. The modern handwriting blended harmoniously with the elegant look of Jo Malone London\u2019s signature packaging and underscored the brand\u2019s commitment to high quality. The personalization was done right on the spot, so the gifts could be taken home or given away immediately.  <\/p>\n<h2>Personalization as a unique brand experience<\/h2>\n<p>Handwritten calligraphy adds a personal touch to high-quality products and transforms gift packaging into a unique keepsake. Especially in the luxury segment, personalized packaging creates emotional value and ensures an exclusive shopping experience. The project for Jo Malone London demonstrates how live calligraphy enriches brand activations, holiday campaigns, and retail events, and how artisanal personalization fosters a lasting connection between the brand and its customers.  <\/p>\n","protected":false},"featured_media":2313,"template":"","meta":{"_acf_changed":false},"categories":[18],"class_list":["post-2641","project","type-project","status-publish","has-post-thumbnail","hentry","category-live-illustration-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jo Malone London - Calligraphy &#8211; Anja Karboul<\/title>\n<meta name=\"description\" content=\"For Jo Malone London, I calligraphed elegant gift boxes with personalized texts and small greetings for the Christmas season.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/anjakarboul.com\/en\/projects\/jo-malone-london-calligraphy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jo Malone London - Calligraphy &#8211; 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