{"id":2636,"date":"2023-03-01T20:56:15","date_gmt":"2023-03-01T19:56:15","guid":{"rendered":"https:\/\/anjakarboul.com\/projects\/louis-vuitton-live-illustration-valentines-day\/"},"modified":"2026-07-16T13:46:56","modified_gmt":"2026-07-16T11:46:56","slug":"louis-vuitton-live-illustration-valentines-day","status":"publish","type":"project","link":"https:\/\/anjakarboul.com\/en\/projects\/louis-vuitton-live-illustration-valentines-day\/","title":{"rendered":"Louis Vuitton Berlin &#8211; Live illustration for Valentine&#8217;s Day"},"content":{"rendered":"<p>To celebrate Valentine\u2019s Day, I was invited to the <strong>Louis Vuitton<\/strong> store at Berlin\u2019s <strong>KaDeWe<\/strong> as a live illustrator. As part of an exclusive customer engagement event, visitors could have their portraits drawn alongside their partners or commission a hand-drawn illustration as a personal gift for a loved one. The event was all about special encounters and personal memories.  <\/p>\n<p>In keeping with the <strong>Louis Vuitton x Yayoi Kusama<\/strong> collection at the time, the customer engagement campaign began with an illustration I created myself of Japanese artist Yayoi Kusama, depicted in a dress featuring her signature polka-dot pattern. The motif echoed the visual language of the collaboration and served as the creative kickoff for the event. <\/p>\n<h2>Live illustration for luxury brands and boutique events<\/h2>\n<p>All portraits were created on-site in ten to fifteen minutes using ink and watercolor on high-quality DIN A5 watercolor paper. Guests were able to watch their illustrations take shape in real time and received a personalized work of art that captured their exclusive visit to the store in a special way. The combination of handcrafted illustration and personal interaction made the drawings an emotional part of the shopping experience.  <\/p>\n<h2>Custom fashion illustrations as an exclusive gift for customers<\/h2>\n<p>Once completed, the illustrations were presented in high-quality Louis Vuitton portfolios. Live illustrations create lasting value for luxury brands by combining exclusive collections with a personal experience. The project demonstrates how artistic portraits enrich brand activations, tie in with current campaigns, and provide guests with a personalized keepsake to take home.  <\/p>\n","protected":false},"featured_media":2359,"template":"","meta":{"_acf_changed":false},"categories":[18],"class_list":["post-2636","project","type-project","status-publish","has-post-thumbnail","hentry","category-live-illustration-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Louis Vuitton Berlin - Live illustration for Valentine&#039;s Day &#8211; Anja Karboul<\/title>\n<meta name=\"description\" content=\"Live portrait illustration for customers of the Berlin Louis Vuitton store in KaDeWe, on the occasion of the upcoming Valentine&#039;s Day.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/anjakarboul.com\/en\/projects\/louis-vuitton-live-illustration-valentines-day\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Louis Vuitton Berlin - Live illustration for Valentine&#039;s Day &#8211; 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