{"id":2633,"date":"2023-02-01T16:07:42","date_gmt":"2023-02-01T15:07:42","guid":{"rendered":"https:\/\/anjakarboul.com\/projects\/hugo-boss-live-illustration-kitzbuehel\/"},"modified":"2026-07-16T14:03:08","modified_gmt":"2026-07-16T12:03:08","slug":"hugo-boss-live-illustration-kitzbuehel","status":"publish","type":"project","link":"https:\/\/anjakarboul.com\/en\/projects\/hugo-boss-live-illustration-kitzbuehel\/","title":{"rendered":"Hugo Boss Kitzb\u00fchel &#8211; Live illustration"},"content":{"rendered":"<p>Anl\u00e4sslich des <strong>Hahnenkamm-Rennens 2023 in Kitzb\u00fchel<\/strong> war ich f\u00fcr <strong>BOSS<\/strong> im Einsatz, um eine exklusive Kundenaktivierung im Rahmen des BOSS x Perfect Moment Pop-up-Stores zu begleiten. Das traditionsreiche Hahnenkamm-Rennen z\u00e4hlt zu den bedeutendsten Veranstaltungen des alpinen Skisports und zieht jedes Jahr internationale Spitzensportler, Prominenz und G\u00e4ste aus aller Welt nach Kitzb\u00fchel. Passend zu diesem besonderen Anlass pr\u00e4sentierte BOSS gemeinsam mit dem franz\u00f6sischen Skilabel Perfect Moment eine exklusive Capsule Collection, die Sport, Performance und zeitgem\u00e4\u00dfes Design miteinander verbindet.  <\/p>\n<h2>Live personalization for exclusive brand activations<\/h2>\n<p>For the event, I developed a series of winter-themed illustrations specifically tailored to the collection and the alpine atmosphere. Visitors could choose their favorite design and have it personalized on the spot on an accessory of their choice. Using illustrations and hand-drawn lettering, I transformed ski boot bags, thermoses, and mugs into unique, one-of-a-kind pieces that creatively reflected the character of the event.  <\/p>\n<h2>Custom product design for sports and luxury brands<\/h2>\n<p>Each item was personalized on the spot and featured a handwritten signature. This gave every accessory a distinctive, personal touch, turning it into an exclusive memento of the Hahnenkamm weekend. The project demonstrates how live illustration and product personalization can enhance brand activations in the premium segment and offer guests a personalized experience that goes far beyond the traditional shopping experience.  <\/p>\n","protected":false},"featured_media":2373,"template":"","meta":{"_acf_changed":false},"categories":[18],"class_list":["post-2633","project","type-project","status-publish","has-post-thumbnail","hentry","category-live-illustration-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hugo Boss Kitzb\u00fchel - Live illustration &#8211; Anja Karboul<\/title>\n<meta name=\"description\" content=\"I personalized accessories with specially designed illustrations for customers of the Hugo Boss pop-up store in Kitzb\u00fchel.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/anjakarboul.com\/en\/projects\/hugo-boss-live-illustration-kitzbuehel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hugo Boss Kitzb\u00fchel - Live illustration &#8211; 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