{"id":2610,"date":"2023-12-20T12:05:57","date_gmt":"2023-12-20T11:05:57","guid":{"rendered":"https:\/\/anjakarboul.com\/projects\/hm-kudamm-live-illustration\/"},"modified":"2026-07-15T14:16:45","modified_gmt":"2026-07-15T12:16:45","slug":"hm-kudamm-live-illustration","status":"publish","type":"project","link":"https:\/\/anjakarboul.com\/en\/projects\/hm-kudamm-live-illustration\/","title":{"rendered":"H&#038;M Berlin &#8211; Live illustration"},"content":{"rendered":"<p>In early December 2023, the H&#038;M flagship store on Berlin\u2019s Kurf\u00fcrstendamm reopened with a new design following an extensive renovation. To mark the reopening, a select group of customers had the opportunity to have me create live illustrations of them. I created custom fashion portraits in postcard format right there on the spot, turning their visit to the event into a personal keepsake.  <\/p>\n<h2>Live illustration for store openings and retail events<\/h2>\n<p>Each illustration was created right before the guests\u2019 eyes\u2014from the first sketch to the finished artwork. Seeing the drawings come to life in real time brought the creative process to life and gave the event a personal and authentic touch. As a result, the live illustration became a special part of the brand presentation and created emotional value that extended far beyond the actual store visit.  <\/p>\n<h2>Custom fashion illustrations as an exclusive gift for customers<\/h2>\n<p>All illustrations were created on high-quality postcard-sized paper and presented along with an elegant taupe envelope. The hand-drawn portraits combined art, fashion, and personal interaction to create an exclusive keepsake. Whether it\u2019s a store opening, brand activation, or VIP event\u2014live illustrations create unique customer experiences and strengthen the emotional connection between the brand and visitors in an authentic and lasting way.  <\/p>\n","protected":false},"featured_media":2562,"template":"","meta":{"_acf_changed":false},"categories":[18],"class_list":["post-2610","project","type-project","status-publish","has-post-thumbnail","hentry","category-live-illustration-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>H&amp;M Berlin - Live illustration &#8211; Anja Karboul<\/title>\n<meta name=\"description\" content=\"For the opening of the H&amp;M store on Kurf\u00fcrstendamm, I drew customers on a small, handy postcard format.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/anjakarboul.com\/en\/projects\/hm-kudamm-live-illustration\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"H&amp;M Berlin - Live illustration &#8211; Anja Karboul\" \/>\n<meta property=\"og:description\" content=\"For the opening of the H&amp;M store on Kurf\u00fcrstendamm, I drew customers on a small, handy postcard format.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/anjakarboul.com\/en\/projects\/hm-kudamm-live-illustration\/\" \/>\n<meta property=\"og:site_name\" content=\"Anja Karboul\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-15T12:16:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/anjakarboul.com\/wp-content\/uploads\/2023\/12\/HM-Live-Sketching-Berlin-2023.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1512\" \/>\n\t<meta property=\"og:image:height\" content=\"1755\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/anjakarboul.com\\\/en\\\/projects\\\/hm-kudamm-live-illustration\\\/\",\"url\":\"https:\\\/\\\/anjakarboul.com\\\/en\\\/projects\\\/hm-kudamm-live-illustration\\\/\",\"name\":\"H&M Berlin - Live illustration &#8211; 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